The end of Google Plus

Just recently, I received an email from Google. It suggested the termination of providing Google Plus.

Google Plus is a social network service launched in 2011. At first, users should have received an invitation letter. I applied this service once but never got the invitation. Some month after, it became open to any internet users.

Google Plus was expected to compete Facebook and other similar schemes. But, it never became dominant in this market. Google Plus will be told as a failed project.

There are some reasons why it could not be spread. First of all, the market of the social network has a law o "winner takes all." Facebook had gained the top of the social network when Google Plus was launched. In casual use, Twitter was dominant. In Korea and Japan, Line took their posts. Google Plus could not be an alternative to these standard services. Also, the uniqueness of Google Plus was unclear. Most people cannot explain the advantage of using Google Plus unless it is powered by Google.