iPhone X deserves only 357.5 USD while it is sold for 999 USD, according to recent reports.
International Business Times: True cost of the iPhone X revealed
Soon after launching of a new model of iPhone, some experts are eager to calculate the material cost of the new product. According to them, the seller's margin of iPhone X is higher than that of iPhone 8 by about 25%.
But it is not surprising. It is usually seen that luxury goods cost more than its true value. One of the reasons is advertisement fee, and another is investment paid by the developer.
Most providers reduce the price of a gaming console as low as possible. The initial price of PlayStation series was said to lower than its material cost. It is because providers have to make their products spread to many users for selling software afterward. In contrast, iPhone is already common. Although iPhone is recognized as a gaming device by many users, Apple has no need to discount it.