International Business Times: Toys 'R' Us files for bankruptcy as it buckles under $5bn worth of debt
Toysarus developed as a gigantic dealer of toys mainly for children. The other days, Toysarus was representative of toys themselves. But recently, many competitors such as Amazon, Target, and Walmart, rose and Toysarus began to struggle to keep its sales.
Some people analyzed that Toysarus had failed to adapt the era of the internet ordering. At first, Toysarus made a contract with Amazon for exclusive selling. Later, however, Amazon began to deal with other retailers to broaden the range of toys. Toysarus could not develop its own system of online shopping.
On the other hand, if Toysarus had been successful to offer the unique experience to customers visiting the store, it would have survived this year. Many artists and creators are eager to gather their lovers to the stage instead of selling copiable media.
In another point of view, toys are no more tools for kids, especially in Japan. Nowadays, many adults are fond of collect traditional toys. As well, several items which are enjoyable not only children but also adults are developed. Toysarus has been a brand for kids. It could be disadvantageous, I think.
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