Saturday, October 14, 2017

Amazon Prime Reading launched in Japan

Amazon.co.jp launched Prime Reading service for Amazon Prime users.

Amazon Prime Reading – most important things to know

It enables subscribers of Amazon Prime to read selected e-books unlimitedly. The subjects of free e-books are approximately 700 titles, according to Amazon Japan.


So far, Amazon has been offering Kindle Unlimited as an unlimited reading service of e-books. It covers more than a million titles (including foreign books). Thus, Prime Reading is a downward compatibility of Kindle Unlimited.

Different from Kindle Unlimited, however, Prime Reading is not an independent service. Subscribers of Amazon Prime can use this service without any additional cost. Amazon Prime has several benefits such as Prime Video, Prime Music, and free fast-delivery service. For subscribers of Amazon Prime, the launch of Prime Reading means pure expansion of service range.

On the other hand, how do subscribers of Kindle Unlimited feel? I am afraid that many subscribers will cancel Kindle Unlimited because most of them may have been users of Amazon Prime. And, limited people want to read e-books not covered by Prime Reading, I guess.

It seems that Amazon prioritizes increasing subscribers of Amazon Prime compared to those of Kindle Unlimited. This strategy may be right. Once depending on Amazon in your daily life, it will be difficult to quite Amazon Prime even if the subscription fee is hiked.

But, this policy is disadvantageous to individual writers who publish e-books using Kindle Desktop Publishing. Their e-books will seldom be subjected to Prime Reading.

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