Twitter wants to sell itself, but to whom?

It is reported that Twitter will decide its acquirer by the end of this month. But, it seems difficult for Twitter to reach an agreement with its counterpart regarding the merger.

Business Insider: Twitter will decide whether or not to sell by the end of October

Alphabet, Salesforce, and Walt Disney were named as a potential acquirer of Twitter. The content and process of negotiation in detail have not been published, for confidential issues. But, Apple was reported to have withdrawn from the competition. And it will cost at least 30 million USD.

Twitter was launched in 2006 as a modern social network service. A 140 letter tweet attracted many customers who were willing to express their opinion and emotion briefly. Later, Twitter gained 300 millions of active users all over the world.

However, Twitter is struggling for making benefit recently. In August 2016, it was reported that Twitter recruited a sublease customer of its main building.

I approve Twitter’s sense and technology. I have been a user of Twitter for several years. And I have learned many things from Twitter users.

On the other hand, it is difficult to monetize Twitter’s scheme. As same as other internet services, Twitter relies on advertisement fee. But, internet advertisement market is now a red ocean. And Google is the absolute champion in this field. Recently, I noticed some advertisement tweets are shown in my timeline of Twitter. It looks a little annoying. Google is superior to Twitter on the data scale and the way of offering advertisement.

I am not sure that a company will finally buy Twitter. Perhaps, they would not reach the agreement regarding the real values of Twitter. Twitter is an excellent service, but it is doubtful it is good for Google to get Twitter for a millions dollar. I am very sorry if Twitter will have to close its service.