Swatch enter smartwatch competition

Swatch, a developer of modern quartz wristwatch in Swiss, is introducing smartwatch in a few month.

Swatch will be the second competitor of Smartwatch provider as a renowned wristwatch makers. Montblanc launched a smartwatch just on January. Apple Watch will also appear soon. Samsung, Sony, and other companies have already released a smartwatch.

The Guardian: Swatch will launch a new smartwatch within three months

Wristwatch had been paid attention as a gadget suitable to be a wearable computer. It has been widely spread to us, and some men are fond of wearing a mechanically designed wristwatch.

On the other hand, wristwatch is no more functional for some celebrities. They never use a wristwatch to check the time; a personal secretary will do. Wristwatch is deemed as an accessory like a jewelry rather than a tool for them. Considering it, traditional wristwatch companies have dared not to enhance the function of a wristwatch.

However, Apple is aiming at not only geeks but also upper-class people, developing Apple Watch Edition series that are considered to be looked luxury. This decision of Apple seemed to influence in some companies such as Montblanc and Swatch.

I am interested in the next step. Will we see the smartwatch by Rolex? Hardly imaginable.

By the way, Swatch is not an abbreviation of "Swiss Watch", but a contraction of "Second Watch", according to Nichole Lopez.

If this attempt is successful, someone will misunderstand as if Swatch is an abbreviation of smartwatch in the future.